your story is your greatest
leadership advantage.
- Founder of The Lesson
- Host of Inner Story
the work.
Reed works with leaders, founders, universities, and organizations through leadership thresholds, helping them recognize the stories shaping their decisions, navigate uncertainty, and become the leaders their next chapter requires.
selected organizations
in their words
"Reed is rare. He earns your trust through a real ability to understand people, and understand business."
Dr. Armando GonzalezFounder & CEO, Cheatcode
"Reed helped me turn my expertise into a compelling message. The result was a successful $14M Series A."
Timothy LuchiniFounder & CEO, Intramotev
"Reed helped me see that my story wasn't just background, it was a strategic asset. That clarity changed how I lead."
Bailey RengerFounder & CEO, BeSound
"Gaining clarity on my personal narrative gave me the confidence to act. Suddenly, more paths started to open up."
Betina KitzlerFounder & CEO
"Talk with Reed. At the minimum you'll gain a new perspective, and you might find the right support for your next phase."
Daniel WhitenackFounder & CEO, Prediction Guard
"He helped me reframe my relationship to work. I landed at an organization that's a perfect fit."
Marita McGinnDirector of Accelerators, MassRobotics
Narrative Intelligence
a new architecture
of human performance.
Grounded in narrative psychology and neuroscience. A way to see the story underneath the moment, and lead from it.
own
What story am I inside right now?
author
What story serves where I'm going?
act
What choices move me forward?
our brands
bring it to your team.
Leadership workshops, executive coaching, and immersive experiences for organizations navigating leadership thresholds.
work with reedInner Story
the newsletter.
Essays on leadership and the moments that define us.